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‘Million Dollar Cup of Tea,’ What you Can Learn from a Mother-Daughter Team Who Turned a Simple Idea into Oregon Chai®, a $75 Million Business, Now Available

2009-03-26

WBusiness Books (www.wbusinessbooks.com), the business imprint for New Win Publishing, has released Million Dollar Cup of Tea, what you can learn from a mother-daughter team who turned a simple idea into Oregon Chai®: a $75 million business.

In her book, Million Dollar Cup of Tea, author Tedde McMillen details the true life story of a mother-daughter entrepreneurial team who built a business in completely unfamiliar terrain and sold it less than a decade later for $75 million. McMillen’s daughter, Heather Howitt, a college student at the time, discovered and fell in love with an ancient spicy, milky tea called “chai” while hiking in the Himalayas.

She and her mother took the drink, brewed up a classic kitchen start up, and brought this unheard of drink to the American market. Find out how the now-famous brand almost collapsed before it actually started and how partnerships, clever branding, and strategies led to a 430% growth rate.

Million Dollar Cup of Tea is a story of big dreams, persistence, enterprise, courage and overcoming great odds. McMillen served as Chair of the Board of Directors for the first three years of the company’s founding and guided them to $1 million in sales. She was responsible for all manufacturing of Oregon Chai® and developed six new beverages for the company of which three were finalists for best new product at NASFT’s Fancy Food Show. She led Oregon Chai® to profitability and to become the leader of the “new” beverage category. Oregon Chai® sold in 2004 to Kerry Group.

“Was it karma that compelled Oregon Chai, the all-natural, best-tasting chai in the world, to emerge as one of the best experiences of my life?” McMillen said. “I don’t know, but I remain thankful, blessed that I was given a role to play in our amazing adventure. It was a great ride.”

 

BOOK INFORMATION:

•ISBN: 978-0-8329-5022-3

•Format: paperback, 272 pages

•Genre: Business/Entrepreneurship

•Size: 6.25 in. x 9.25 in. (158.75mm x 234.95mm)

•Price: $19.95 USD

 

About WBusiness Books – Based in El Monte, California, WBusiness Books publishes some of the nation’s premiere books in the areas of entrepreneurship, leadership, marketing and sales, from some of the country’s leading experts in their field. WBusiness Books Web site can be found at www.wbusinessbooks.com.