Press Release
Axiom Business Book Award Goes to Robert Deigh for His Public Relations Book, ‘How Come No One Knows About Us?’
2009-03-04
March 4, 2008 – El Monte, Calif. – “How Come No One Knows About Us?” Robert Deigh’s practical, complete and often humorous public relations guide for organizations large and small, has received an Axiom Business Book award for excellence.
Published by WBusiness Books (www.wbusinessbooks.com), “How Come No One Knows About Us?” explains in clear and easy-to-understand terms a variety of public relations concepts such as “the secret to everything,” the “single most important skill you must learn to get yourself into the press,” and “how to use proven traditional and new-media PR tactics.”
“Deigh’s book puts all public relations essentials in one place and is designed to be used by both beginners and veterans,” said Mike Harris, WBusiness Books editor. “To illustrate his points Deigh shares his adventures and misadventures in PR Land — from Congressional hearing rooms to high-tech companies, and from TV studios to the Panamanian jungle.”
A communications professional with 25 years of experience in public relations and journalism, Deigh helps organizations — from startups to Fortune 500 companies — increase their visibility and build their brands by creating strong and positive relationships with the press and other audiences. He also trains executives to face the news media.
Before starting his own PR firm, RDC Communication, Deigh was communications director of two divisions of America Online and the PBS television network where he was also its chief national media spokesperson.
“This award honors Deigh’s ability to teach public relations tactics that anyone can use to win high visibility,” Harris said.
The Axiom Business Book Awards honor the best business books published during the past year.
About WBusiness Books – Based in El Monte, California, WBusiness Books, an imprint of New Win Publishing, publishes some of the nation’s premiere business books in the areas of entrepreneurship, leadership, marketing and sales, from some of the country’s leading experts in their field. WBusiness Books Web site can be found at www.wbusinessbooks.com.