Press Release
Expert describes the cutting edge insights and essentials required for creating an effective brand, who needs a new branding strategy? Duh . . .
2007-03-12
Media kits, review copies and interviews with author Sandra Sellani available upon request.Contact: Daniel Morales 626-448-4422 ext. 212 or hit reply and provide us with your best street address.
Expert describes the cutting edge insights and essentials required for creating an effective brand
Who needs a new branding strategy? Duh…
Pet food companies who will need to overcome the mass trauma associated with the pet food poisoning crisis.
The US Attorney General for his “mistakes” in the actions surrounding the firings of numerous state attorney generals.
Mortgage and real estate companies who suffer from bad financing deals made with millions of people years ago.
Britney Spears for her ongoing personal problems and escapades.
The list of people and companies needing a brand makeover gets more interesting every day.
Sandra Sellani knows what they need to do. She helped create one of the most remarkable corporate achievements in the history of commercial real estate. With a strategic brand and differentiation plan, she guided a small regional company through five years of competition to become one of the largest commercial real estate firms in the nation. In that time the company grew from $2.1 billion to $11 billion is sales.
Ms. Sellani attributes this phenomenal growth and success to effective branding. Her new book, What’s Your BQ she describes her ideas and presents a practical and systematic process that can be put into action on Monday morning. She has created a comprehensive set of criteria and standards that can be easily be understood by businesses to guide branding efforts and decision making.
What’s Your Brand Quotient? Ms. Sellani presents you with a four part 40 question test that allows you to determine how well you are likely to survive in today’s competitive landscape. Here is a sample of some of the questions you will be asked:
- Can you summarize your brand in one word?
- Is your product or service threatened of being outdated by a new product or technology?
- Do you have a plan to help your brand survive if it is imitated by competitors?
- Is your brand linked and aligned to your business strategy, vision, culture, values and management commitment?
- Do you regularly survey your employees and customers to improve your product or service?
- Is your company free of scandal and negative publicity?
- Is your customer and client interaction with your product, service and employees positive, unique and memorable?
It doesn’t matter whether you answered yes or no. But the actual answers will reveal your strengths and weaknesses and help you identify what you will have to do to build a sustainable competitive advantage into your business, large or small.What’s Your BQ then goes on and presents you with success stories and the branding strategies of 35 of the most remarkable companies that have built winning brands – sometimes against all odds – and now have created indelible impressions in the minds of their prospects and customers everywhere. Some of the amazing lessons learned she shares include how:
Netflix changed consumer buying habits that no one thought would ever change.
Victory Pig Pizza succeeds by being relentlessly old-fashioned.
Sperry Ness changed the business model of the entire commercial real estate industry.
Vampire Wine is succeeding by totally shaking up their vertical market.
Simple Green is making it bigger and greener by going green, green, green.
Velazquez Press is growing by specializing in addressing the educational needs of a diverse and proud ethnic culture.
Pepperdine University is achieving a win-win for the company, the clients and the community.
And much, much more.
What’s Your BQ allows you to learn by their examples and be inspired by their actions and success.
Sandra Sellani is an innovator in branding and marketing, and as an educator she truly shines. She has created a wonderful and useful piece of work which demonstrates her uncompromising principles and gives us gifts of ideas and visions to which we can all aspire.
What’s Your BQ
Learn How 35 Companies Add Customers, Subtract Competitors and Multiply Profit with Brand Quotient
By Sandra Sellani
List $24.95 Hard cover 302 pages
Published by W Business Books
ISBN 10: 0-8329-5002-5
ISBN 13: 978-0-8239-5002-5
Available at bookstores nationwide and online.
For more information visit
www.wbusinessbooks.com
Who Is Sandra Sellani
Sandra Sellani is a branding consultant, keynote speaker, and former Vice President of Marketing for Sperry Van Ness International, Inc. a commercial real estate brokerage firm that has grown from $2.1 billion to $11 billion in sales within the last five years. Sandra’s work began in the healthcare industry where she worked as marketing and business development director for Fortune 500 Charter Medical Corporation, at the time, the world’s largest for profit psychiatric hospital corporation. She transitioned to real estate where she sold commercial and residential properties for four years with Coldwell Banker and Sperry Van Ness Commercial which now has more than 800 commercial real estate brokers nationwide. In the last four years, Sandra’s team has won more than 30 awards for marketing, public relations and communications from organizations including the Public Relations Society of America and the International Association of Business Communications. Her work to date encompasses twenty years of management in sales, marketing and branding. She is a speaker for Vistage International, the world’s largest CEO membership organization, and speaks throughout the country to business leaders, entrepreneurs and sales executives. Sandra has a bachelor’s degree in music from College Misericordia, Dallas, Pennsylvania, and is a classically trained pianist. She also received an executive MBA from Pepperdine University, Malibu, California. Sandra resides in Newport Beach, California.
What People Are Saying
“Sandra Sellani takes the knowledge of a professor and translates it into a practical and useful new brand building tool. What’s Your BQ will help you to discover what your brand means today and help you to brainstorm ways to maximize its potential for tomorrow.”
-Laura Ries, Bestselling author of The 22 Immutable Laws of Branding“Sandra Sellani offers that rare insight of insight, knowledge, experience and humor. In a world of over information, infotainment and distractions, Sandra’s delivery and professionalism make her an unparalleled speaker”
About WBusiness Books
“Winning, Wealth, Worth" is WBusiness Book's motto. WBusiness Books is the premier imprint of New Win Publishing and specializes in business and marketing books written by industry leaders in their respective fields.
Daniel Morales
Public Relations Manager
WBusiness Books
626-448-4432 ext. 212
dmorales@academiclearningcompany.com