Spotlight

According to the AARP, 40% of all self-employed people are over the age of 50. But most entrepreneurship books do not address the need for entrepreneurs over 50. Th ere are diff erent needs and considerations for start up entrepreneurs over 50, whether it's family, social or economical. The Lemonade Stand on the Corner

Victor Benoun watched his father become a successful business man and knew from a young age that he wanted to do the same. From his first lemonade stand in his San Fernando Valley, CA neighborhood, Benoun began his success training techniques. He asked himself many questions, what works, what doesn't, how can I improve quantity without compromising quality? Victor remembered customer preferences; ice, a lemon slice, extra sugar! His enthusiasm was contagious and his personal service was respected, soon he had a thriving business, at least until school started in September.

...The Lemonade Stand on the Corner is nothing short of super cool. Thank you for making such a fi ne contribution to those of us over 50.

- John Paul DeJoria, Co-founder, Chairman and CEO of John Paul Mitchell Hair Systems

Pub Date: August 2008